Hi, my name is Shu Tang. I am an award-winning creative director with a career path deeply rooted in digital experience design and commerce. I have over 10 years of experience doing product design and design management. I live and breathe creativity and aim to deliver top-of-the-line work for every brand that I work with. My experience collaborating with many Fortune 500 brands across industries has truly inspired me to think strategically as well as design passionately. My approach is creative yet carefully researched. I leverage data insights, brand-positioning, and experience analysis to develop an actionable plan for product development from initiation to execution to market launch.