Product Design
Creative /
User Research
Strategy /
About Shu
Award-winning design leader with over a decade of experience in product design and design consulting. Expert in building and managing high-performing cross-functional teams. I combine creativity with strategic insights, leveraging design thinking, user research, and data analytics. Passionate about bringing great ideas to life from concept and testing to full launch.
Navigation Redesign
Ahold Delhaize USA I 2023 -2024
Status: Full-stack A/B Test Launched
Re-imagining the navigation experience based on research and feedback from our end users. Focusing on improving overall usability as well as bringing inspiration to our customers.
Short Form Video
Ahold Delhaize USA I 2022 - 2023
Status: MVP Launched
Introducing TikTok style short-form video function to our proprietary e-commerce platform. This features has proven to increase our overall engagement and revenue, as well as bringing additional monetization opportunities from CPG vendors.
— Design Consulting
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Unilever
Design Strategy, Creative Direction, UX
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Mercedes-Benz Canada
Experience Design, Research
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![Mrs. Meyer's Clean Day (SCJ)]()
Mrs. Meyer's Clean Day (SCJ)
Experience Design, Research
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Frontier Co-op
Multi-brand, Experience Design
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Plexus
Experience Design, Back-office System, Research
— Work in Progress
Design Thinking: Mobile-first Transformation
Status: Ongoing - User Research Completed
Focused Areas: User Research
Build a Modern Design System
Status: Ongoing - MVP
Focused Areas: Design Operation