Product Design Creative \
User Research
Strategy \
— Current Work
Navigation Redesign
Ahold Delhaize USA I 2023 -2024
Status: Full-stack A/B Test Launched
Focused Areas: UX, Information Architecture, Research, Creative Direction
Short Form Video
Ahold Delhaize USA I 2022 - 2023
Status: MVP Launched
Focused Areas: Creative Strategy, UX, Gen AI, Monetization
Design Thinking: Mobile-first Transformation
Status: Ongoing - User Research Completed
Focused Areas: User Research, Creative Strategy
Build a Modern Design System
Status: Ongoing - MVP
Focused Areas: Design Operation, Creative Strategy
— Past Work
A Short Story
Hi, my name is Shu Tang. I am an award-winning design leader with a career deeply rooted in UX design, user research and creative direction. For over a decade, I have lived and breathed creativity, consistently delivering top-of-the-line work for every brand and company that I collaborate with. My experience consulting for Fortune 500 brands, combined with my in-house product design leadership experience, has inspired me to think creatively and strategically. I leverage design thinking, data insights, user research, competitive analysis to inform strategic roadmaps, creative direction and go-to-market plans. I continue to push myself think outside the box by pursuing an MBA at University of Chicago.
01
Unilever
Strategy . Research . Experience North Star
02
Mercedes Benz
Experience . Research ( Webby Award )
03
Mrs. Meyer
Experience . Research ( Webby Award & W3 Award )
04
Frontier Co-op
Strategy . Experience . Multi-storefront
05
Plexus
Research . Experience . Agency of Record
06
Miscellaneous
Additional Design Concepts, Solutions and Design Thinking
Get in Touch
Recent Logos
B2C
Unilever
Mrs. Meyer’s Clean Day (SCJ)
RXBar
Evolution Footwear
Mercedes Benz CA
Paper Source
Dollar Tree
American Girl
B2B
American Hotel Registry
Sherwin Williams
Parker Hannifin
Breakthrough Beverage Group
TrueValue
Ergon (A&E, R&M)
Frontier Co-op Wholesales

