Product Design Creative \
User Research
Strategy \

Current Work

Navigation Redesign

Ahold Delhaize USA I 2023 -2024

Status: Full-stack A/B Test Launched

Focused Areas: UX, Information Architecture, Research, Creative Direction

Short Form Video

Ahold Delhaize USA I 2022 - 2023

Status: MVP Launched

Focused Areas: Creative Strategy, UX, Gen AI, Monetization

Design Thinking: Mobile-first Transformation

Status: Ongoing - User Research Completed
Focused Areas: User Research, Creative Strategy

Build a Modern Design System

Status: Ongoing - MVP
Focused Areas: Design Operation, Creative Strategy

Past Work


A Short Story

Hi, my name is Shu Tang. I am an award-winning design leader with a career deeply rooted in UX design, user research and creative direction. For over a decade, I have lived and breathed creativity, consistently delivering top-of-the-line work for every brand and company that I collaborate with. My experience consulting for Fortune 500 brands, combined with my in-house product design leadership experience, has inspired me to think creatively and strategically. I leverage design thinking, data insights, user research, competitive analysis to inform strategic roadmaps, creative direction and go-to-market plans. I continue to push myself think outside the box by pursuing an MBA at University of Chicago.

01

Unilever

Strategy . Research . Experience North Star

 

02

Mercedes Benz

Experience . Research ( Webby Award )

 

03

Mrs. Meyer

Experience . Research ( Webby Award & W3 Award )

 

04

Frontier Co-op

Strategy . Experience . Multi-storefront

 

05

Plexus

Research . Experience . Agency of Record

 

06

Miscellaneous

Additional Design Concepts, Solutions and Design Thinking

 
 

Get in Touch


 

Recent Logos

B2C

Unilever

Mrs. Meyer’s Clean Day (SCJ)

RXBar

Evolution Footwear

Mercedes Benz CA

Paper Source

Dollar Tree

American Girl

B2B

American Hotel Registry

Sherwin Williams

Parker Hannifin

Breakthrough Beverage Group

TrueValue

Ergon (A&E, R&M)

Frontier Co-op Wholesales