Plexus Worldwide
is more than a health company.
Exceptional products & a thriving social model to empower, improve & energize lives.
The Ask
Plexus is not just a product, a brand or a business. It is a lifestyle that brings true health and happiness to people’s life. As their Digital Agency of Record, we are helping one of the fastest growing MLM company become a “ Health and Happiness” company.
My Role
Creative Lead
Researcher
UX / UI
The Task
Agency of Record
A Unique Business Model & Tailored Solutions
As their Digital Agency of Record, we needed to first fully understand their B2D2C model by conducting Primary Research through phone interviews with both Ambassadors/Distributors and Customers. As a brand rooted deep in social media, we unearthed a wealth of compensating behaviors that were putting strain on customer relationships and the growth potential for individual distributors. Plexus was also simultaneously going through an extensive rebrand so we needed a multi-channel experience that could live up to their new image.
Sample slide: Primary Research Plan
Sample slide: Interview Questionnaire
Sample slide: Primary Research Results
Sample slide: Primary Research Results
Sample slide: Primary Research Results
Sample slide: Primary Research Results
Sample slide: Benchmarks
Sample slide: Benchmarks
Sample slide: Information Architecture
Sample slide: Information Architecture
Sample slide: Information Architecture
Sample slide: Information Architecture
Back Office Portal & Public Experience
Empower.
Improve.
Energize.
In addition to creating custom B2C and B2D2C site experiences that launched previously, we also led digital initiatives to create meaningful relationships with their core customers and extend reach to new customers. These included:
Primary & Secondary Research
Brand & Commerce Strategy
Solution Design
Content Strategy and Execution
Photography Strategy & Art Direction
Experience Design
Visual Design
User Testing
Live Prototype Demo in MGM Garden Arena
Front-End Development
Quality Assurance Testing
Loyalty Program Research & Strategy
Social Strategy & Execution
Etc, etc.
We’ve Completed
11
Stakeholder Interviews
291
Designs
8
Preferred Customer Interviews
2
New Product Line Roll-out
8
Ambassador Interviews
1
Live Launch Conference
2
Experiences (Public + Back-office)
10
Months Go to Market
For the What Have You Got To Lose social campaign, we led: 24,000 participants and 40,000 unique posts from participants over 10 weeks.
For the 2 Big 2 Miss campaign for Joyome product launch: when the site went live, the event sold out in less than a day. During the launch month (May 2018), the site saw +105% increase in total time on site; 60% more pages viewed per session; and a 35% better bounce rate.