Mercedes Benz CA
An elevated commerce experience to offer elements of sophistication to your already refined luxury vehicles.
Luxury style and craftmanship go beyond the vehicle.
The Ask
Being one of the pioneers within the Mercedes Benz global system, MB Canada wants to reimagine the digital landscape of what Mercedes Benz can offer beyond the vehicle. The answer is unknown, the challenge is on. To evaluate customers’ preference for DIY and buying direct from manufacturer, Mercedes Benz needed to select a market to implement and launch a direct to consumer digital offering.
My Role
Creative Lead
Researcher
UX & UI
The Task
User Research
Experience Design
Commerce Launch
Carefully Researched
Brand Position
We will create a commerce experience that lives up to the brand: premium, high-end, intelligently-designed, and forward thinking.
Targeted Audience
We are targeted at loyal Mercedes Benz customers who want to explore luxury lifestyle, and embrace the new era of digital commerce experience.
Localization
Design localization goes beyond language translation. We will take trends, culture and behaviors into consideration, and deliver an experience that meets specific regional needs.
Way Finding
Not Wandering
Choose Vehicle
leads to a personalized shopping experience
Shop Mercedes
leads to the full product catalog
Photography + Interaction
create a highly intuitive and enjoyable digital experience
Elevated Personalized Experience
Vehicle Selector allows users to personalize their shopping experience.
Deepened personalization is promoted at all levels. Existing users can fully embrace the personalized experience with highly individualized content, and data-driven catalog information. Guest users can add vehicle information to quicken the product discovery experience. The full-bleed hero banner offers a great merchandising opportunity for the business.
Webby
2019 Honoree
We’ve initially assisted Mercedes parts division in proving the value of an online parts channel to the board, and ultimately helped the division receive funding for the project. This project has gone through numerous rounds of iterations. The final product was selected as a 2019 Webby Honoree. It was also presented at Mercedes Benz Global Conference on the same year. We were so proud that we had the opportunity working with this premium brand and delivered an experience exceeds client’s expectation.