Mrs. Meyer’s Clean Day
A company that is known for its scents.
Rooted in good. There is a scent for everyone. I mean… for you.
The Ask
The original website was outdated and did not live up to the standard that MMCD has maintained for the past decades. We were asked to reimagine the commerce experience to better cater to their customers’s unique needs.
My Role
Creative Lead
Researcher
UX Design
The Task
User Research
Experience Design
Commerce Launch
Sample Slide: Objectives
Sample Slide: Guiding Principles
Sample Slide: Understand Your Users
Sample Slide: User Behavior Analysis
Sample Slide: Primary Persona
Sample Slide: Secondary Persona
Sample Slide: Primary Persona Description
Sample Slide: Customer Lifetime Journey
Persona-based Navigation Design
UX Consideration:
The unconventional navigation design is inspired by the unique shopping pattern of their target audience. Offering three distinct ways to explore site offerings: Shop by Product, Shop by Scent & Content Discovery (menu).
The hamburger navigation targets on customers who are primarily interested in content exploration.
Introducing micro-animations and illustrations to create a more intuitive navigational experience.
Build Your Own Bundle
UX Consideration:
How can we simplify the complex user flow of building a bundle, particularly for customers who shop online?
Our approach is to mimic the in-store shopping experience: building a bundle is as simple as adding your favorite items into a basket.
Prioritizing the mobile experience, our solutions are straightforward and easy-to-use across all viewports:
The “tile”treatment has a contemporary look&feel and it is easy-to-use for mobile users.
Introducing “ + “ and “ - “ buttons to allow users easily modify product quantities.
The empty slots of the basket indicates how many more products user can still add.
W3
2020 Honoree
Webby
2021 Honoree